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Infographic: Loyalty and holiday shopping | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in November
Megan Haynes

Toronto-based loyalty firm Bond Brand Loyalty recently undertook a study on how folks are shopping and where their loyalty lies over the holiday season. The Bond Holiday Study found that even during the hectic Christmas shopping season, loyalty remains a key driver in consumers’ purchase decisions, with 66% of respondents saying the plan to shop their favourite retailers and 44% saying they plan to buy their favourite brands as gifts for others.

http://strategyonline.ca/2014/11/26/infographic-loyalty-and-holiday-shopping/
 

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